Skip to content

How the AWS cloud can help your business stay on track – Business continuity

You’re probably a business owner who has thought a lot about optimizing the resources you have, how to reduce costs and increase your bottom line, and how you can improve your infrastructure to make things more effective.
These are things that are always on your to-do list. But right now, with the huge changes we are being forced to make at short notice, they are more important than ever.
In the last few months, your business model has changed. This includes simple changes like how you communicate with your employees and how you get the information you need to do the job. But there have been more important shifts in how you deliver your products or services.
The cloud is the best tool for adapting to changes quickly and rolling with the punches.
We spoke with AWS experts to find out how businesses can use the cloud to improve their business continuity and stay ahead of the curve.
Learn more from cloud experts about AWS optimization in our white paper. Meet our AWS experts

Rob Koch is an AWS Data Hero at S&P Global and a leader in the community at Deaf in the Cloud.
Marc Weaver is a certified AWS Solution Architect and founder databasable, a cloud computing consulting that specializes in AWS.
Lumigo’s Director of Engineering is Efi Merdler Kravitz. Lumigo is a monitoring and debugging platform that AWS serverless applications use to monitor and debug.
Julio Faerman, a Nubego Software Engineer, is an AWS Technical Evangelist who helps builders succeed with AWS.
Increasing agilityEfi Merrill-Kravitz: “In both the medium and long-term, it’s an opportunity to move to technologies which reduce costs and increase agility. It can be difficult to work on features that don’t provide immediate value to customers. However, in these difficult times, upper management should be able to appeal to you to reduce costs.
Marc Weaver: “With cloud, you can concentrate on short, medium, and long-term strategies while you don’t need to commit to long-term infrastructure contracts. This is the time to assess how current events have affected you business and to put in place measures to make it easier for the next such event.
Scaling and pivoting quickerRob Koch: “With companies expecting V-shaped recoverys, IT leaders are focused on scaling up their infrastructure and securing it due to global work from home mandates. They are also focusing on short-term projects that are near completion.
IT leaders must be prepared to pivot to projects that provide immediate value if the V-shaped recovery fails. We can afford to be slow at the moment. However, if the new reality is established and the business demands a change of direction, IT will likely shift gears quickly. IT has the ultimate flexibility to move hardware around while scaling up or down operations.
The cloud can scale up to meet the increasing demand for your business. Rob Koch”If your business’s demand is growing exponentially, the cloud can scale up to meet it.”Rob Koch Because you don’t have to sign long-term contracts or endure disruptions in supply chains that your hardware vendor might be unable to manage, the cloud is a great investment.
Although I’m not in the prediction industry, I am seeing more collaboration between competitors to help us understand the temporary reality we’re in. It can be difficult to share data and teams across hardware and to maintain security. The cloud is a great place to collaborate and share data.